The preface to the TrueSouth story goes back over four generations of coffee growing, to our very own plantations in Coorg and Chikmagalur, India's coffee growing capital. Our love for this time-consuming process of growing and brewing filter coffee, is surpassed only by our love of its taste. For many, this is the challenge: everyone loves a good cup of filter coffee, but few have the time to make it. Instant coffee can never be filter coffee, but why can't filter coffee be instant? This is the insight that sparked the birth of TrueSouth.